TIPS FOR EXHIBITORS

Read the following recommendations carefully; they will be useful to guarantee the success of your participation in the Aruba Gaming Expo.

Welcome!!!

Pre-Fair

• Identifying your company objective, expectative and the goals to be achieved in Aruba Gaming Expo.
• Select the objective market to which is directed all the information about your participation in the fair.
• Identifying the communication objective to be achieved.
• Choosing the products to be exhibited.
• Select the stand and exhibition space according to your needed.
• Prepare all the promote material.
• Define advertising, press and public relations strategies to promote your participation in the fair.
• Budget: costs for rent, assembly and decoration of the stand, pop material, personnel expenses, souvenirs for clients, equipment transporting, others.
• Training personnel in customer services.
• Contracting for the stand assembly and decoration.
• Distribution of invitations.

During the Fair

• Excellence in customer services.
• Apply marketing and promotion strategies.
• Knowledge of the competitors.
• Measuring the impact and acceptance of the products from potential customers.
• Presence in the media and official catalog of the fair.

Post-Fair

• Dismantling Supervision.
• Immediate follow up of contacts which were done.
• Measuring immediate results according to the proposed objectives.
• Final analysis of costs and final report on the fair with recommendations for future participations.